Project Big Fish is a creative agency.

At the end of the day any successful advertising or marketing piece is build around mixing a compelling headline with a great visual. These two elements are the cornerstone of grabbing a readers attention in that very short window of opportunity.

As a creative consultant, the sky is the limit when it comes to a compelling headline. We are only handcuffed by our own imagination. However, the visual is where most great concepts suffer. It would be great if there was a unique stock photo for every concept, or if the client had their own photography for every campaign but 9 out of 10 times this is just not the case.

Our designers piece together what they can from a combination of what we have in house, what we can get royalty free or in an abstract format. BUT there is another way... custom photography.

Pending the concept of course, the cost and time needed for a custom photo shoot is probably going to end up less than the cost put toward stock photography, which might show up in another ad, and the time spent to piece it together.

PLUS at the end of the day, you now have a CD of photography that you own and can utilize throughout your advertising and marketing efforts. Photos that are unique to your organization and hit the concept with perfection.

Let me give you a recent example....

We have a client who wanted to create a series of hard hitting direct mail for a political campaign. However, to make the developed concept really work we needed a set of photos that was just perfect and specifically captured the other candidates in the race and the major issues that differentiated them.

We decided to setup a one day photos shoot, hire 4 models and shoot 3 scenes for each of the direct mail pieces. The entire process from when we made the decision to move forward until the first comps of the mail pieces was one week.

This was no ordinary request either. We needed 4 models who each looked like the other candidates in 3 drastically difference scenes: A police line-up, a desert in the Middle East and a hospital room.

How did we pull it off? A very fast-pace and creative team, the beauty of social media and the power of photoshop.



And the result... a successful concept implementation and a very happy client!

The moral of this story is don't let your creative concept suffer when you can't find the perfect visual. Find a creative fish who will straighten up that dorsal fin and find a way to make it happen. Contact Project BIG fish - we love a good challenge.