Question – What challenges and changes in the design and marketing landscape most excite you?

:: The challenges and changes in our market that is most exciting to me are two-folds—first, it is the conceptualizing, discovering and developing of the idea, that is first and foremost, for a successful creative process. The second are the tools we have available to us today to implement the ideas. The romantic notions from Mad Men are in a distant past and we are forging lightning speed ahead integrating web with video and print. We are able to reach our audience instantaneously, and we are able to track and see from our laptops their actions. Do they follow through and click onto your website? Do they forward your message to someone on Facebook? Do they go to your Twitter page and Tweet you back? The excitement is the anticipation of what will come next and keeping our creativity in line with the technology and how to use it to it’s fullest.

Question – What makes your perspective valuable when working with a client/campaign or project?

:: I tend to look at the project from the clients point of view and apply my experiences to it. My underlying personal principal is to put myself in the other person’s shoes and understand how they reaction to situations—I try to be empathics.

My role in a project is to see the project pre-, during and post-. I have to understand where the client is coming from, what the current situation is and what they want to achieve. Being a chronic organizer, I try to obtain all the information upfront and then break it down to workable pieces. I have a little cubicle for everything in my mind—it’s a giant Elfa system, with coordinating colored boxes, of course.

Question – What is your most interesting/funny/exciting BIG fish moment?

:: Interesting—last year when we had to make major changes to accommodate the current economic times. We are still standing!

Funny—we had an inquiry last year to use our office to shoot a porn film.

Exciting—in my 20s when i had unknown limits of energy and can work 70-80 hr weeks and also tear down a brick wall and design our office space.

Being together for 12 years, there are just too many to list. Especially for those who know my partner Tom—who is the main source of our entertainment. We’ve had rowdy retreat and controversial projects. We are more than business partners. We’ve grown up together and experienced major life milestones together.

Question – What is one little-known fact about you?

:: I’m metal but not goth. I’m Martha but not perfect. I love Hello Kitty and Tokidoki —It’s a bit of a oxymoron, but then again, those who know me also know I’m pretty conflicted most of the time.

Question – Which publication would you most like this interview to have been with?

:: Star—I want to be a rock star on a tabloid mag! I want to live in a hilltop house, drivin’ fifteen cars. Ok, maybe not, but I love those lyrics from Rockstar, Nickelback and always wanted to use it.