In an online effort spearheaded by TOMS Shoes (i have no affiliation other than I am a fan), I'm joining over 80,000 people who have pledged to go barefoot today. Follow me on Twitter as I give my perspective on a day without shoes @projectbigfish
Why am I not wearing shoes? 2 reasons actually...
First and foremost I think TOMS Shoes is a pretty outstanding organization. TOMS Shoes was founded on a simple premise: With every pair of shoes you purchase from TOMS, they will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what they're all about. The TOMS One for One business model transforms their customers into benefactors, which allows growth of a truly sustainable business rather than depending on fundraising for support.
Second, I'm inspired by how they have used online strategy and social media at the core of their marketing efforts. They are a fantastic example of how non profits, political campaigns and even for-profit organizations should utilize social media to drive their mission. Learn more at http://www.onedaywithoutshoes.com/
Please, follow me throughout the day on Twitter and I'll let you know how it is going. And if you see me walking down the street, don't step on my toes!
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Posted on
Thu, April 8, 2010
by Project BIG fish