Question  – What challenges and changes in the design and marketing landscape most excite you?

:: I see the biggest opportunity in what we do as the challenge of applying the proven fundamentals of good design and good marketing with the rapid changes in technology.

Who your target audience is, where to find them and how to best engage them are the challenges and changes in our industry that keep me coming into work every day. For most clients, the past 10 years has changed their outreach from a state to a national and in some instances to a global audience. Where to most effectively engage this audience and how to do it is what makes online technology so exciting. The real challenge on our end is literally every day staying on top of the latest trends and being able to develop best practices for knowing when to weave in certain technologies into certain campaigns. It’s enough to make you pull your hair out at times… good thing my hair is long gone.

Question – What makes your role with Project BIG valuable when working with on a campaign?

:: I was once asked to find a way to get a woman photographed in Bloomfield, Connecticut, which is not just outside of New York like the client thought, for an ad that was due in 4 hours. Not only did I get the photos but the ad was designed and delivered in 3 hours.

I can’t promise that for every client, but I do see myself as the mission: impossible guy at Project BIG fish. As a true hybrid designer, strategist and part-time developer, I have a very good understanding of how communication campaigns are produced from the bottom to the top and bring an excitement for accomplishing the impossible tasks.

Question – What is your most memorable BIG fish situation?

:: That’s an easy one.. the most interesting memory for me, having survived it, was sitting in a holding cell surrounded by armed guards in Abuja, Nigeria after having my passport and camera equipment confiscated and being questioned like I was trying to steal military secrets from the Nigerian government. True story and I have another fishHead, a client and our driver to attest to it! Ask me to tell you the whole story… it’s a good one!

Question – What is one little-known fact about you?

:: I speak fluent Spanish and play a mean bass guitar. OK, those are both lies but I really, really wish I could do both.

Question – Which publication would you most like this interview to have been with?

:: Fast Company – Hands down the most interesting publication in our field.