The Responsibility Project

I came across this interesting campaign while doing a little research on responsible alcohol consumption for a project with the National Association of Beverage Importers: The Responsibility Project as presented by Liberty Mutual. Inspired by Liberty Mutual's wildly successful 2006 TV commercial about people doing things for strangers (you've seen it), the campaign website showcasing discussions and short films as an exploration of what it means to do the right thing.

I really enjoyed this short film. Leave a comment below and let me know what YOU think of it...

Lawyers
Love *Certain conditions may apply.

Directed by Roger Donaldson



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