Project Big Fish is a creative agency.

The Open Forum, by America Express recently published an article the gives some great demographics for Facebook, LinkedIn and Twitter. I can't tell you how many times in a week we discuss amongst ourselves or with clients the demographics of these networks, well here are some stats from December 2009 (read the full article here):

Facebook Users:
-116 million unique U.S. visitors in December 2009
-follow the Internet average pretty closely in terms of affluence, education, and household size
-are slightly more female
-are mostly younger, aged 13-34


LinkedIn Users:
- 24 million unique U.S. visitors in December 2009
- are slightly more male
- mostly have at least a college education
- ... and an astounding 33% have a graduate degree, as compared to the Internet average of 21%
- are generally older, more educated, and more affluent


Twitter Users:
- 23 million unique U.S. visitors in December 2009
- reflect an even male/female ratio
- peak at the 18-34 age group (16% of its total users, compared to 8% of the total Internet audience), with an even number of older and younger users.
-are generally less wealthy than those on Facebook and LinkedIn