Producing a Public Service Announcement (PSA) can be a cost-effective and powerful way to send your message. Radio and TV stations are required by law to save some air time for PSAs and PSAs get can your message visibility that would ordinarily be beyond your resources.

 We will help you craft your message and distribute it  in stellar, creative packaging that will get the attention you seek. We will also promote your public service announcement to get it aired,  track its results, and transparently communicate airings, impressions, and estimated donated media value.

Typical PSA production starts at $15,000.
Like any production, costs and approaches for producing a PSA campaign can range greatly depending on any number of variables. Before embarking on any PSA production for any campaign, it is critical for us to understand the full context of the message, the audience, the existing ‘brand’, and any collateral materials that will be distributed in conjunction with the PSA.

Cost-affecting factors include production parameters such as: how many shooting days? Video or Film format? How large a crew? Specialty equipment needed like cranes, Steadicams, dollys, etc? Location shooting or studio shooting? Customized props or sets? Union or non-union actors? How many talent? Music and talent usage rights. Library music or original composition? How elaborate a graphics / animation package?, etc. We pride ourselves on our ability to create campaigns based around client dictated budgets whether they be small, medium or large and on the fact that we can execute effective campaigns based on either very established brands, or beginning from scratch.

Typically, your PSA would be versioned as both a :30 and a :60 second spot. This increases likelihood of airings since stations can have some flexibility in filling in either time slot.

Our work:
Check out some of the PSA's we have produced, and please contact us for more information about how we can help you with any and all PSA-related needs.