Pop Quiz

  • First Web Banner Ad

    Question: Can you name the first company to purchase a web banner ad?

    Answer: When HotWired.com decided to make money from their website in 1994, they set in motion events that would forever change the face of the internet: The creation of banner ads.

    Andrew Anker was HotWired's first CEO. Rick Boyce, a former media buyer with San Francisco advertising agency, Hal Riney & Partners, spearheaded the sales effort for the company. HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers.

    AT&T was the first to purchase an ad from HotWired to display the beast they created, a 468 x 60 banner that came to life on October 25 1994. The world's first banner was not the most attractive banner ad you have ever seen, but it was the first...




    Wed, April 7, 2010 (No comments)
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