Client: Jostens

Jostens is more than a class ring, it's about building a tradition.



Tradition... this is the fundamental idea behind everything we have designed for Jostens. Working with their team of sales people, our goal was to surpass previous sales by treating each University as its own completely unique audience.

Just like Jostens would design a specific ring, we are diving in to what it really means to be a Nittany Lion, a Mountaineer, a Hawkeye and designing a campaign that tugs at the hearts of students and alumni; because a class ring is not a class ring but a collection of memories and a symbol of pride.