When it comes to marketing your organization online, there are many questions you may have. Two of the most common questions we hear are:
1. With so many ways to market online these days, how do I maximize my budget by spending the right amount on the right campaign?
2. With millions of users on the Internet every day, how do I get the ones to come to my site that matter the most, and not spend my marketing budget on traffic that won’t convert to new business?
Pricing out search engine marketing is not a cookie-cutter process. Every campaign is customized as no site or industry is equal to the search engines. Many factors can influence the complexities and cost of a campaign. These can include longevity (how long your site has been on the net), amount of competition, current search engine standings, local vs national vs international optimization, and many other factors.
Begining at $1,000/mo for a guaranteed 8 hours of time/mo, Project BIG fish provides site content, social media, SEO and search engine marketing recommendations, as well as manging online advertising.
Search Engine Marketing starts at $500/mo. With a limited advertising budget, our recommended approach is to develop a campaign that utilizes cost-per-click (CPC) heavily on major search engines and social networking sites. A steady stream of traffic could be pushed to the site very cost effectively using these methods. In additions to a regular and ongoing CPC campaign we will research possible banner ad campaigns on web sites that target an audience relevant to the congressional district. This may include local new/media outlets, relevant blogs and advertising networks.
Ultimately our goal is to drive more traffic to your site and convert that traffic to customers, donors or members.