You can start a good search engine optimization (SEO) plan with the individual pages of your site. You just need some basic content management system (CMS) features available to you and you can dive in. here is a list as compiled from various source to get you started...

The new service is called My Little Guppy and is one of the first, if not the very first, blogging platform to be integrated with Facebook. Growing out of Project little Fish, a baby and family blogging service, My Little Guppy allows parents to maintain a personalized web site for their family or child, while instantly sharing stories and photos with Facebook friends.