Project Big Fish is a creative agency.

You can start a good search engine optimization (SEO) plan with the individual pages of your site. You just need some basic content management system (CMS) features available to you and you can dive in. here is a list as compiled from various source to get you started...

1. Page Title
Arguably one of the most important factors of your on-page SEO is the page title. This is one of, if not the first items that search engines look at when they try to rank your page.

A good page title should be kept to 70-75 characters long, and should include 1-2 keyword phrases (a good keyword phrase is generally 3-4 words long), with no keyword repetition.

Since your home page is the mostly likely link page, use that space to optimize for your most important keyword phrases. You can use your interior pages to optimize for more focused long-tail terms.

2. Optimized Copy
Always write your page copy with your keywords in mind. Ideally you want to include keyword phrases at the top, middle and bottom of your copy.

But do remember that the primary target for your content is people, not the search engines. Above all else, make sure your copy is well written. You'll get more conversions from persuasive, informative content then keyword filled pages.

3. Optimized Images
Optimizing your images can be an easy way to squeeze a little more SEO juice out of your on-page efforts.

A few helpful hints:

• Keep your image size small
• Use keywords in your image filename (keyword.jpg)
• Use keywords in your alt tags (alt="keyword text")

4. Internal Links
Most folks think that when it comes to links, the only way you can optimize is through back-links from other, higher-ranked sites. While back-links are a very important part of SEO, there's still opportunity to gain ground by optimizing your internal site links.

A few helpful hints:

• Use optimized anchor text for your navigational items. For example, instead of using the text "services" for your products page menu link, use something more descriptive, like "graphic design services".
• Find opportunities to link to other pages on your site within the body copy of both your interior pages and blog content.

Again, don't go too crazy. It can look odd to both search engines and visitors if there are links everywhere.

5. Site Load Time
Google uses site speed as a ranking criteria for organic search. Numerous sources have tested this and not only does improving site performance increase your keyword rankings, but it has great behavioral effects as well. Speed improvements can also result in a major reduction in your site's bounce rate.

There are many ways that you can optimize your site speed, here are a few good places to start:

• Keep small image file sizes
• Be careful of large flash files, video and graphic elements
• Try Google's Asynchronous tracking code for analytics.
• Don't go cheap on your hosting - go with someone good.
• Move on-page CSS and javascript to external include files.

These are just a few good starting points to understanding and puttinh into practice some factors to achieve greater search engine success. However, we have just scratched the surface of a quality website design and best SEO practices.

Contact Project BIG fish to learn more about our web design, development and SEO services as well as a great CMS that is sure to fit any organization's budget!