Client: Gede Foundation

"Working for the benefit of the people of Africa to restore to them the right to a sense of self worth and a life of hope, health and happiness through programs that educate, promote healthy communities and help eliminate the stigma of illness."

This is the mission of Gede Foundation and served as our guiding principle in bringing to life their story.

Produced and filmed in 2008, "A Story of Hope" is a documentary focused on telling the stories of success through the voices of the staff and partner organizations as well as the patients and children Gede Foundation touches each and every day in Nigeria.



Produced in conjunction with our partner, Braun Film and Video

This film was one component of a much larger campaign to reposition the Foundation and seek additional funding in both Africa and here in the United States. We felt the most effective way to tell their story was to make the faces of those involved the center point of the entire campaign. In video, in print and online, we wanted people to listen and read these remarkable stories of success. From the doctors and staff that are in tears as they tell us about the hundreds of people they help at a free clinic on a Saturday afternoon to kids like Henry and Zakariya, who have been given a second chance to succeed because of Gede.

This is an ongoing project that began in early 2008. The campaign included an updated Gede Foundation logo, stationary package, annual report, video, website, signage and leave-behind collateral. The launch of the new website and premier of the film occurred in December of 2008. Since then we have continued to work with Gede to drive traffic to the website through social media outlets and the distribution of the video and accompanying success report.

In Fall of 2010, we are planning a second large fundraising event. The first event held in Washington, D.C. raised money to cover all the costs of new equipment in Gede's Abuja, Nigeria clinic. A grant from the Federal Ministry of Women Affairs (FMoWA) supports 58 children in regular schools and 66 children in skills acquisition training.

:: Learn more about Gede Foundation at www.gedefoundation.org.