Project Big Fish is a creative agency.

Every now and then something so emotionally gripping and provocative comes along that it sends a chill through you. It reaches us on a level we wish all advertising could. This is one of those ads. It's utterly brilliant. To the creatives, the director, all those involved (nope, we can't take credit at Project BIG fish - matter of fact, I don't know who's work this is) be proud of what you've accomplished here. Job well done.

Clients take note. When you say you want to do something different, dive in with both feet and roll the dice. When you do, magic like this occurs...