Client: Club for Growth

As we embark on a very big congressional campaign year in 2010, Project BIG fish worked closely with the Club for Growth throughout 2009 to strategically reposition the Club's online presence. The Club for Growth is a national network of thousands of Americans, from all walks of life, who believe that prosperity and opportunity come through economic freedom.

The primary goals of the new website are to growth the membership of the Club, raise more money or the Club, PAC and endorsed candidates and increase interaction between the Club staff and members as well as member to member.

The site was officially launched on November 18th. That weekend, the Club's president, Chris Chocola was featured as Fox New's Power Player of the week which sparked huge traffic to the new site. That weekend along over 1,500 new members registered. After less than a month we have seen a 10% increase in their total membership.

A primary feature of the site is the MyClub section, which is a networking tool for the members of The Club for Growth. The tool was specifically designed to spark more interaction between the Club and its members as well as between members.

MyClub features the ability to tie into Facebook and Twitter through blog entries and by voting on the site's daily "Club Power Ranking." It also featured numerous ways to donate to the Club for Growth, the Club PAC and all the political candidates the Club endorses.

:: Join the Club at www.clubforgrowth.org