Project Big Fish is a creative agency.

Your website, social media, blogging, search engine marketing, user-generated content… these are all the tools of a successful online campaign. And when planned and executed strategically can generate a movement much stronger than any traditional media effort.

At Project BIG fish we help organizations, large and small, discover, design, develop and deliver their online identity with the goals of increasing site traffic, online donations, member participation and/or general awareness. We work differently than most consultant firms or design agencies because we are truly a hybrid of both. We work with our clients to define goals, determine what is the best use of their budget to achieve those goals and ultimately to produce the creative solutions that bring the campaign to life.

Our first objective is to Discover.
We listen. We pay attention to the details. We tap into what makes you unique. We research the audience, the competition, the obstacles to success and the essence of the mission. This process serves as the fundamental building blocks in helping plan and execute your campaign and becomes our road map to success.

Those deliverables may include:
Brand Audit
Creative Strategy
SEO + Search Engine Marketing Recommendations

We then Design.
Informed by strategic insight, we let the creative lead the way in exploring the best avenues by which to bring your story to life to a very targeted audience of those we best feel will become your voice. Whether the task at hand is branding, information design or interface design, we apply a consistent and thoughtful design approach to obtain the best results for our clients.

Next, we Develop.
Development is where the true magic begins. We implement and execute key deliverables, always maintaining the integrity of the approved concept and the overall campaign goals.

Executables may include:
Logo design
Website Development
Social Media Integration
Custom Applications
Event Promotions
Marketing Collateral
Film, Video and Multimedia Production

And lastly we Deliver.
Our work doesn't’t end when the tools are put into motion. We release the work, review it’s performance and offer a range of services to help continue building and improving upon the work already completed.

Those services may include:
Web Support
SEO + Search Engine Marketing Execution
Analytics + Metrics Reporting

So how does it work?
Every campaign is different but they all begin with one simple ingredient: what makes your organization unique? This is the story we need to tell in a non-traditional, emotionally-driven format that sparks action in a very targeted group. Ultimately a non-traditional approach becomes less about the content and message your organization is generating but rather what your audience does with that message.

For example, every client wants a viral video, however your organization does not produce a video with the hope it “goes viral.” Viral videos are those generated in response to your message. Your approach needs to empower an audience to create and share their story based on your message. That is what becomes viral. That is what is truly interesting and ultimately will be the best promotion of your mission. This simple fact is what makes the web, and specifically the ability to interact with your audience, so powerful.

There are a few items right from the start that we need to evaluate why they were done the way they were done and how we can improve them to work more effectively as part of an online strategy.

For example
1. Your website – why is it designed the way it is and is it from a content, design and functional standpoint putting you in the best position to interact and promote your mission. Can we offer more resources and tools to visitors to promote their participation whether that is through a petition to get involved or an email tool to promote awareness to family, friends and colleagues.

2. Your social media outlets – you may have a Facebook and Twitter account BUT are you using them most effectively? Is there ways we can spark more conversation and greater interaction by utilizing a simple Facebook App or Retweeting challenge.

3. Your online marketing – what kind of budget are you putting towards actually driving people to your site? And more importantly are you using that money most effectively in terms of targeting your audience and where you are directing them? Could we be using search terms and landing pages as tied into specific pieces of the bigger campaign?

4. Your offline and traditional media – is what is being produced from a more traditional standpoint, such as your TV or radio spots, direct mail or print advertising supporting your online movement? Could we more effectively leverage the online and the offline tools to increase our chances of success? Are you pitching the bloggers as much as the traditional media?

These are just a few of many steps to more effectively create awareness and generate buzz. And ultimately that is what we do. The BIG fish in our tank are what separate us from all the little fish out there. We come from diverse backgrounds in communications design and production, and each of us brings a unique set of eyes to the design process. We provide our clients with unrivaled expertise, perspective and senior counsel.

Highly seasoned in communications campaigns for politics, corporations and associations, we have a keen eye for design, but we also know how to build effective communication strategies. Simply put – we get it. We’ll get your big picture, which makes it easy to work together to get the results you need.