Everyday Design:
Out with the old, in with the Brand New.
Wanda Ng Fontana

Branding projects are fascinating. You have to look at the past and have a good understand of a predetermined future in order to create a visual representation that tells both. Here's a good example of the Y's (or rather, the YMCA) rebranding effort.  Are you considering rebranding your organization? Give us a call, we'd love to talk to you about it.

This Week’s Rant:
Why are clients so scared of custom photography?
Thomas Frank

At the end of the day any successful advertising or marketing piece is build around mixing a compelling headline with a great visual. These two elements are the cornerstone of grabbing a readers attention in that very short window of opportunity. As a visual consultant, the sky's the limit when it comes to a compelling headline. We are only handcuffed by our own imagination. However, the visual is where most great concepts suffer... Read the Full Article +

If Only I Were A Kid Again:
FREE Advertising on MyLittleGuppy for Non-Profits!
Amy Cade

At Project BIG fish we truly appreciate the huge efforts Non-Profits make to promote their cause and solicit donations. It's these type of organizations and the people that run them that we love to work with and help build their visual identity. So as a small way to help, we are offering advertising to Non-Profit organizations on the MyLittleGuppy marketing site as well as all the individual MyLittleGuppy account sites and user alerts. No joke. No hidden costs. Learn More +

Pssss.... be the first person to click a Project BIG fish link and you could win a T-Shirt.
Congrats to last week's winner Ana P.